"Remember, people will forget what you said,
people will forget what you did, but people will never forget how you made them feel."
Maya Angelou
When receiving a hand-addressed envelope, we always ask ourselves, “Who could this be from? A friend, a relative, or one of my children?” Needless to say, these feelings evoke warmth and familiarity.
A study by the Harvard Business Review found that it is common for both business and personal email accounts to receive over 100 emails a day. Junk mail is just as prevalent in physical mailboxes as in electronic mailboxes, and spam filters make it almost impossible to reach your desired contact.
Handwritten mail cuts through the clutter and creates that one-on-one experience we are all seeking with our messaging. Our handwritten packages get opened, read, and responded to. Plain and simple, handwritten mail drives responses through emotion.
